On the eve of the first Grand Prix of the 2013 FIM Motocross World Championship in Qatar a new exciting addition has been revealed today. From now on the LS Honda Racing team will be rebranded to 24MX Honda Racing! Under this new agreement 24MX, Europe’s largest online motorsport store, will be the title sponsor of the well-established Honda outfit ran by Steven Lettani. 24MX branding will appear prominently on the team truck, bikes, riders’ and team gear, whilst a bold marketing and communication plan about the endorsement is guaranteed to inject World Motocross with even more passion and creativity.
MX1 rookie Jens Getteman is set to display the new 24MX Honda Racing team colors this Friday at the Losail Motocross Track in Doha, Qatar. The Belgian MX2 champion will be joined by Denmark’s Nikolaj Larsen in Valkenswaard for the third GP of the season. Larsen is nursing a shoulder injury from the international pre-season in Valence but has started recovering exemplary. For their 2013 World Championship campaign Getteman and Larsen will be dressed to the nines thanks to Lazer (helmets), Ufo Plast (riding gear), Alpinestars (boots) and Eks brand (goggles).
Steven Lettani, team manager 24MX Honda Racing: “Motocross is all about excitement, speed and fun, those are features we share with 24MX! We are proud to partner with 24MX, one of the leading online stores in the world. Whatever a new partner adds to the budget, it’s always welcome. Any team manager - whether he works in Formula 1, MotoGP, World Superbike or motocross- will tell you the same! But with 24MX Honda Racing we are creating something much more significant than the typical sponsorship programme. We are thrilled to take the MX1 GP challenge on with a shared spirit of passion and precision. I want to thank 24MX for the trust they have put in us. We are looking forward to returning their support with success on and off the track!”
Daniel Petersen, managing partner 24MX: “The prestigious world of the FIM Motocross World Championship offers us a great platform to promote the 24MX brand. As a motocross fan myself this is the start of an incredible journey! Not only do we strive to provide quick reliable shipping, professional customer service, a wide selection and guaranteed lowest prices online… 24MX also wants to be close to its customers. This is one of the main reasons behind our involvement with a professional GP team. With 24MX Honda Racing more than ever we will be a part of competition. Everyone at 24MX is rooting for Jens, Nikolaj and ‘our boys’!”