Lotto windfall for ACU
February 01, 2008
The Auto-Cycle Union Ltd (ACU) is delighted to announce it will be amongst the beneficiaries of BingoLotto – a new TV game which will raise money for sport and the voluntary sector.
BingoLotto will be a weekly game broadcast on digital TV channels Virgin1 and Challenge. Tickets will be on sale from outlets around the country and will allow viewers to take part in the BingoLotto game from the comfort of their own homes, with a 1 in 9.5 chance of winning.
The BingoLotto game has run in Sweden since 1991 where it has raised just under £1bn for charities and sports organisations. At least 20% from each ticket sold in the UK will be distributed to sport and recreation projects up and down the country. Profits from the show will be distributed to the governing and representative bodies of sport and recreation.
The funding that the ACU will receive will be spent on new and enhanced programmes of activity at the grassroots or on special projects, like infrastructure improvement and capacity building, for which funding is currently unavailable.
The game will also provide valuable profile to a wide range of sports and activities by featuring them on the weekly show and on the BingoLotto website. The ACU will support the game by promoting it to its members; by providing examples and case studies of how the proceeds have been spent for the TV show; and by identifying current and future stars from Motorcycle Sport to appear on the show when required. The more tickets are sold each week, the more that motorcycle sport benefits.
The game’s motto is ‘Real people. Real winners.’ and it will offer life-enhancing, rather than life-changing prizes to winners. The prizes in the game are varied and range from tickets for the following week’s game, through to cars and holidays, to a maximum cash prize of £100,000. BingoLotto is regulated by the Gambling Commission.
Jim Parker, Chairman of the ACU believes the investment the organisation will receive can make a big difference to our members:
“Grass roots sport, across all disciplines, is the foundation upon which all championship and indeed Champions are built. This funding will enable the ACU to invest in the competitive and organisational base of our sport, enabling more people to participate and enjoy motorcycle competition.”
The ACU set to receive funding from new lottery game BingoLotto - Real People. Real Winners.
BingoLotto is an exciting new lottery and TV game which will be hitting the airwaves in February 2008 and donating at least 20% from the sale of each £2 Lottery Gamecard to good causes in the UK. The Auto-Cycle Union Ltd (ACU) is one of these selected beneficiaries chosen to receive funds through Central Council of Physical Recreation (CCPR) to help us widen participation in grass roots motorcycle sport, either as a competitor or volunteer.
The game will have a primetime Friday night slot on Virgin1 (channel 153 on Sky, channel 122 on Virgin and channel 20 on Freeview) and Challenge (Sky channel 124 and channel 152 on Virgin) from 7 to 8pm and will provide interactive challenges for players as well as the chance to win a variety of prizes. The game will be hosted by comedian Joe Pasquale.
The Swedish version of BingoLotto has given around £100 million to charity each year in its native country. Gamecards will be available at over 10,000 retail outlets in the UK displaying the BingoLotto sign. So, show us your support and get behind BingoLotto in 2008!
For more information visit http://www.bingolotto.tv
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